Just took a peek at elections.twitter.com and my mind has been sufficiently blown.

It's a very cool real-time way to watch reactions to all things related to the current presidential election in the US. At the top of the page, they feature Obama and McCain's most recent tweets, and I thought the two of them side-by-side was quite telling, at least in terms of their use of technology.

Barack's invites you to watch him live via Ustream at a rally in Reno, NV. McCains? A link to his most recent tv campaign. It should be noted that McCain's new ad (a smear job against Obama) makes no mention at all of McCain's site. So, the Republicans are using Twitter to drive traffic to their tv ads, and not using tv ads to drive traffic to the web.

Does that seem backwards to anyone else?